EVALUATING PANDEMIC LED PANIC BUYING IN RETAIL SECTOR OF PAKISTAN

ABSTRACT Purpose: The study sought to evaluate the unique panic buying behavior of consumers to gain an understanding of the factors leading to this type of consumer behavior and its implications for retail marketers and policymakers.

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Bibliographic Details
Published in:	NUST Business Review Vol. 3; no. 2
Main Authors:	Asma, Asma Basit, Lubna, Lubna Maroof, Amna, Amna Aslam
Format:	Journal Article
Language:	English
Published:	National University of Sciences and Technology, Islamabad 26-11-2023
Subjects:	covid-19, panic buying, retail sector, pls-sem
Online Access:	Get full text
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Description
Summary:	ABSTRACT Purpose: The study sought to evaluate the unique panic buying behavior of consumers to gain an understanding of the factors leading to this type of consumer behavior and its implications for retail marketers and policymakers.
ISSN:	2707-6598 2707-6601
DOI:	10.37435/NBR-20-0020