Changing the future of tobacco marketing by understanding the mistakes of the past: lessons from “Lights”

• Published in: Tobacco control Vol. 10; no. suppl 1; pp. i43 - i44
• Main Authors: Canova, Diane, Myers, Matthew L, Smith, Daniel E, Slade, John
• Format: Journal Article
• Language: English
• Published: England BMJ Publishing Group 01-12-2001; BMJ Publishing Group LTD; BMJ Group
• Subjects: Advertising - trends; Brands; Carbon monoxide; Cigarette smoking; Cigarettes; Community health; Community support; Financial risk; Government regulations; Humans; Light; Marketing; Mass Media; Maternal & child health; Nicotiana - adverse effects; Nicotine; Original; Prevention; Public health; Regulatory agencies; Risk reduction; Settlements & damages; Smoking; Smoking - psychology; Smoking cessation; Smoking Cessation - methods; Smoking Cessation - psychology; Smoking Prevention; Test methods; Tobacco; Tobacco industry
• ISSN: 0964-4563; 1468-3318
• DOI: 10.1136/tc.10.suppl_1.i43

[...]it is important for the public health community to challenge publicly products that the tobacco industry labels as so called reduced risk products without any governmental oversight. [...]government regulators should be urged to force the tobacco industry to change its marketing practices and bring to a halt unsubstantiated health claims, whether the claims are direct or indirect, explicit or implicit.