Member Acquisition and Retention Model

Article proposes a model that describes a process of acquiring and retaining new members in an established group or organization. The model also provides a means of analyzing the processes and "tools" employed to attract and inform nonmembers. Analysis of processes and tools can be used to...

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Bibliographic Details

Published in:	NASPA journal Vol. 41; no. 1
Main Authors:	Zuckerman, Robert A, Kretovics, Mark A
Format:	Journal Article
Language:	English
Published:	02-12-2003
Subjects:	Enrollment Evaluation Methods Group Membership Professional Associations
Online Access:	Get more information
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