Member Acquisition and Retention Model

Member Acquisition and Retention Model

Article proposes a model that describes a process of acquiring and retaining new members in an established group or organization. The model also provides a means of analyzing the processes and "tools" employed to attract and inform nonmembers. Analysis of processes and tools can be used to...

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Bibliographic Details
Published in:NASPA journal Vol. 41; no. 1
Main Authors: Zuckerman, Robert A, Kretovics, Mark A
Format: Journal Article
Language:English
Published: 02-12-2003
Subjects:
Enrollment
Evaluation Methods
Group Membership
Professional Associations
Online Access:Get more information
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Description
Summary:Article proposes a model that describes a process of acquiring and retaining new members in an established group or organization. The model also provides a means of analyzing the processes and "tools" employed to attract and inform nonmembers. Analysis of processes and tools can be used to optimize their effectiveness for the purposes of acquiring and retaining membership. (Contains 17 references, 2 tables, and 3 figures.) (Author/ADT)
ISSN:1559-5455
DOI:10.2202/0027-6014.1309