Image, Media Bias, and Voter Characteristics The Ideal Candidate from 1988-2000

The view of image as a transaction between what candidates say and do and the way in which voters compare that behavior to their beliefs of what candidates should be or do stimulates three critical questions important to political communication. First, although the power of the media to affect the o...

Full description

Saved in:

Bibliographic Details
Published in:	The American behavioral scientist (Beverly Hills) Vol. 44; no. 12; pp. 2101 - 2124
Main Authors:	TRENT, JUDITH S., SHORT-THOMPSON, CADY, MONGEAU, PAUL A., NUSZ, ANDREW K., TRENT, JIMMIE D.
Format:	Journal Article
Language:	English
Published:	Thousand Oaks SAGE Publications 01-08-2001 SAGE PUBLICATIONS, INC
Subjects:	Behavioural sciences Beliefs Bias Candidates Citizens Communication Election results Governors Hearings & confirmations Identity Journalists Mass Media Mass Media Effects Mass media images McCain, John Media Media coverage New Hampshire Nominations Political Campaigns Political communication Political parties Political power Politics Polls & surveys Preferences Presidential candidates Presidential elections Presidents Primaries & caucuses Sensory perception U.S.A USA Voter behavior Voters Voting Behavior United States > US New Hampshire
Online Access:	Get full text
Tags:	Add Tag No Tags, Be the first to tag this record!

Description
Summary:	The view of image as a transaction between what candidates say and do and the way in which voters compare that behavior to their beliefs of what candidates should be or do stimulates three critical questions important to political communication. First, although the power of the media to affect the outcome of political campaigns and candidates is believed by citizens and has been documented by researchers, do the views of individual members of the media regarding the ideal qualities required of presidential candidates differ significantly from those of the voters? Second, do the criteria of the “ideal presidential candidate” vary across elections? And finally, do the evaluative dimensions of idealness differ by party affiliation, age, or gender? The answers to these and related questions were determined from a survey of 562 journalists covering, and 1,246 citizens attending, political rallies in New Hampshire during the presidential primaries of 1988, 1992, 1996, and 2000.
Bibliography:	ObjectType-Article-2 SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 23 ObjectType-Article-1 ObjectType-Feature-2
ISSN:	0002-7642 1552-3381
DOI:	10.1177/00027640121958519