The Importance of the Primary Electoral Campaigns: A Study of the Impact of the Pre-Campaign on the Final Results of the Mexican's Elections

• Published in: Revista enfoques : ciencia politíca y administración pública Vol. 8; no. 13; pp. 107 - 118
• Main Authors: Valdez Zepeda, Andres, Camacho Palomera, Rosa Evelia, Viramontes Saldivar, Job
• Format: Journal Article
• Language: Spanish
• Published: 01-01-2010
• Subjects: Citizens; Elections; Electoral Systems; Mexico; Political Campaigns; Political Communication; Political Representation; Representation; Voting Behavior
• ISSN: 0718-0241

The papers analyze the impact of the pre-campaigns in the conduct of voters in the constitutional electoral process. The research attempted to discover, in light of the theory of the effects of political communication, whether pre-campaigns have an effect or not on constitutional campaign results. It was designed as a questionnaire & a survey was conducted randomly among 385 inhabitants in the Metropolitan Zone of Guadalajara in March 2009 for getting feedback from citizens about the effect of pre-campaigns. We conclude that the pre-campaign itself influence the voting behavior in the constitutional elections, so that the different parties Politicians have to take care of this type of internal processes & manage well, if they aspire seriously to maintain or achieve positions of power & public representation. Adapted from the source document.