Special issue: measurement validation in market research

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Bibliographic Details
Published in:	Journal of business research Vol. 57; no. 2; pp. 95 - 224
Main Authors:	Alford, Bruce L, Engelland, Brian T, Hardesty, David M, Bearden, William O, Viswanathan, Madhubalan, Sudman, Seymour, Johnson, Michael, Ping, Jr., Robert A., McQuarrie, Edward F, Houston, Mark B, Teas, R Kenneth, Laczniak, Russell N, McQuitty, Shaun, Singh, Jagdip, Netemeyer, Richard G, Krishnan, Balaji, Pullig, Chris, Wang, Guangping, Yagci, Mehmet, Dean, Dwane, Ricks, Joe, Wirth, Ferdinand
Format:	Journal Article
Language:	English
Published:	01-02-2004
Subjects:	Brands Business Consumers Customers Development research Discrimination Empirical research Experiments Marketing Measurement Modelling Perception Reliability Research methods Statistics Survey data Validity
Online Access:	Get full text
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Author	Netemeyer, Richard G Bearden, William O Ricks, Joe Ping, Jr., Robert A. Dean, Dwane Alford, Bruce L McQuarrie, Edward F Houston, Mark B Hardesty, David M Pullig, Chris Viswanathan, Madhubalan Teas, R Kenneth Wang, Guangping Sudman, Seymour Singh, Jagdip Wirth, Ferdinand Engelland, Brian T Laczniak, Russell N McQuitty, Shaun Yagci, Mehmet Johnson, Michael Krishnan, Balaji
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SubjectTerms	Brands Business Consumers Customers Development research Discrimination Empirical research Experiments Marketing Measurement Modelling Perception Reliability Research methods Statistics Survey data Validity
Title	Special issue: measurement validation in market research
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