Analysis of Portugal´s Macroenvironment in the View of Digital Transformation of SMES Using the PESTE Framework - Exploration of Technological Factors

The digital transformation has revolutionized entire sectors in recent years. Yet, SMEs struggle to successfully implement such profound organizational transformations, endangering their competitiveness in the long term. Scholars study internal, company-related factors almost exclusively, whereas ex...

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Bibliographic Details

Main Author:	Scheuer, Sabrina Angela
Format:	Dissertation
Language:	English
Published:	ProQuest Dissertations & Theses 01-01-2021
Subjects:	Economic indicators Economic statistics Economics Employees European Studies GDP Gross Domestic Product Internet access Internet and social media studies Marketing Product development Productivity Software Statistics Web studies
Online Access:	Get full text
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