A Model of Fashion-Oriented Impulse Buying Behaviour–A Case Study of Portuguese Consumers

Consumers’ impulse buying behaviour has been for many years one of the areas of study of behavioural economics. Recent developments in the behavioural economics’ theory show the importance there is to conduct research on the departures from the homo economicus portrayed in mainstream economics and n...

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Bibliographic Details

Main Author:	da Silva Ferreira Santos, Daniela Alves
Format:	Dissertation
Language:	English
Published:	ProQuest Dissertations & Theses 01-01-2019
Subjects:	Behavioral psychology Consumer behavior Decision making European Studies Psychology Purchasing Rationality
Online Access:	Get full text
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