A Phenomenological Study of Individual Strategies for Marketing Stem to 4-H Audiences as Told Through the Lived Experiences of 4-H State Stem Specialists

A Phenomenological Study of Individual Strategies for Marketing Stem to 4-H Audiences as Told Through the Lived Experiences of 4-H State Stem Specialists

The 4-H organization is striving to ensure that more youth receive science, technology, engineering, and math (STEM) educational programming in order to provide 4-H youth with the knowledge and skills to advance in a STEM workforce. To ensure more youth are impacted by STEM programming. A phenomenol...

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Bibliographic Details
Main Author: Kinney, Haley Marie
Format: Dissertation
Language:English
Published: ProQuest Dissertations & Theses 01-01-2019
Subjects:
Agricultural education
Animal sciences
Multimedia Communications
Online Access:Get full text
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Summary:The 4-H organization is striving to ensure that more youth receive science, technology, engineering, and math (STEM) educational programming in order to provide 4-H youth with the knowledge and skills to advance in a STEM workforce. To ensure more youth are impacted by STEM programming. A phenomenological research design was used to capture the marketing strategies of 4-H State STEM Specialists which are currently being used. Through in- depth interviews with 4-H State STEM Specialist throughout various regions of the United States. This research study illustrates how 4-H State Specialist within the 4-H organization are marketing their STEM programming. The findings suggest a lack of marketing strategies to market STEM programs. Strategies relied on by 4-H State STEM Specialist are developing and building relationships, directly reaching audiences, eliminating fear from gatekeepers, making curriculum, fun, unique, or creative, and considering potential missed markets.
ISBN:9798664720143