THE CASE OF THE DISAPPEARING WEDDING BAND: AN EXPLORATION INTO THE EVOLUTION OF MARRIAGE AND FAMILY IN AMERICAN ADVERTISING (1920-PRESENT)

THE CASE OF THE DISAPPEARING WEDDING BAND: AN EXPLORATION INTO THE EVOLUTION OF MARRIAGE AND FAMILY IN AMERICAN ADVERTISING (1920-PRESENT)

This research explores the presence of marital cues in American advertising over time. It uses content analyses of popular American magazines to assess the changing use/ presentation of marriage in advertising. Given the importance of both picture-based and verbal messages on information processing,...

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Bibliographic Details
Published in:Journal of macromarketing Vol. 28; no. 1; p. 91
Main Authors: Scott, Andrea D, Gross, Barbara L
Format: Journal Article
Language:English
Published: Boulder SAGE PUBLICATIONS, INC 01-03-2008
Subjects:
Advertising
Evolution
Information processing
Marriage
Print advertising
Studies
United States > US
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Summary:This research explores the presence of marital cues in American advertising over time. It uses content analyses of popular American magazines to assess the changing use/ presentation of marriage in advertising. Given the importance of both picture-based and verbal messages on information processing, persuasion, and affect, reviewing the historical advertising context for employing cultural symbols will be a valuable contribution to the marketing discipline. [PUBLICATION ABSTRACT]
ISSN:0276-1467
1552-6534