브랜드 자산가치의 형성에 미치는 영향요인에 관한 연구

브랜드 자산가치의 형성에 미치는 영향요인에 관한 연구

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Published in:Journal of global scholars of marketing science Vol. 8; no. 1; pp. 233 - 267
Main Authors: 강석정, Seuk Jung Kang
Format: Journal Article
Language:Korean
Published: 한국마케팅과학회 30-12-2001
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Author 강석정
Seuk Jung Kang
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StartPage 233
Title 브랜드 자산가치의 형성에 미치는 영향요인에 관한 연구
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