Children's exposure to advertising on games sites in Brazil and Spain/Exposicao infantil a publicidade em sites de jogos do Brasil e da Espanha
This article aims to confirm general data about the advertising pressure that affects children that play on game pages on the Internet. To achieve this goal, we applied theoretical and methodological framework of content analysis on a sample of games sites played by a group of children in Brazil and...
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| Published in: | Comunicação, Mídia e Consumo p. 67 |
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| Main Authors: | , |
| Format: | Journal Article |
| Language: | Spanish |
| Published: |
Associacao Escola Superior de Propaganda e Marketing - ESPM
01-05-2015
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| Online Access: | Get full text |
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| Summary: | This article aims to confirm general data about the advertising pressure that affects children that play on game pages on the Internet. To achieve this goal, we applied theoretical and methodological framework of content analysis on a sample of games sites played by a group of children in Brazil and Spain. Keywords: Advertising; Internet; Children; Content Analysis O presente artigo tem como objetivo confirmar dados gerais sobre a pressao publicitaria que afeta as criancas ao brincarem em paginas de jogos na internet. Para alcancar tal objetivo, aplicamos os referenciais teorico-metodologicos da analise de conteudo em uma amostra de sites de jogos acessados por um grupo de criancas do Brasil e da Espanha. Palavras-chave: Publicidade; Internet; Crianca; Analise de Conteudo |
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| ISSN: | 1806-4981 |