The use of transmedia by Brazilian publishers
In this paper we examine some cases in which transmedia was used by Brazilian publishing houses as a tool for creation of supplementary media to their books. Besides the characteristics of the transmedia phenomenon, related to the new modes of writing and reading, and of production and consumption o...
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| Published in: | Signo (Santa Cruz do Sul) Vol. 43; no. 76; pp. 17 - 23 |
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| Main Author: | |
| Format: | Journal Article |
| Language: | Portuguese |
| Published: |
Universidade de Santa Cruz do Sul
01-01-2018
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| Subjects: | |
| Online Access: | Get full text |
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