Interaction and sense in the praxis of life

• Published in: Comunicação, Mídia e Consumo Vol. 11; no. 31; pp. 179 - 198
• Main Author: Ana Claudia Mei Alves de Oliveira
• Format: Journal Article
• Language: English
• Published: Escola Superior de Propaganda e Marketing 01-08-2014
• Subjects: Enunciação; Interação; Linguagens; Semiótica das práticas; Sentido
• ISSN: 1983-7070
• DOI: 10.18568/1983-7070.1131179-198

The article is based on the concept of interaction as a procedure for seizing and building sense. As these concepts are intertwined and interdependent, we approach interaction types that produce different types of sense construction in a corpus made of life praxis in São Paulo. City and inhabitants are the interactive subjects analyzed in the narratives of the living experiences, which are different from the ones conveyed by media. The French Semiotics is both theoretical fundament and method for the analysis of the praxis’ enunciates, syncretic language arrangements that materialize the content, orchestrated by the enunciation mechanisms from which the discursive interaction is the sense’s and social value’s circulation emerging force. These are not reflections, but the sense’s own presence.