Media convergence: a strategic element in the construction process of television production On line

This article looks at the show “On line”, produced by the “Núcleo de Especiais da RBS TV” (Brasil), in order to demonstrate the use of media convergence as a strategic resource in the search for structure, expression and expansion of television texts.

Saved in:

Bibliographic Details
Published in:	Intexto (Porto Alegre) no. 25; pp. 191 - 215
Main Authors:	Jones Machado, Eugenia Mariano da Rocha Barichello
Format:	Journal Article
Language:	Portuguese
Published:	Universidade Federal do Rio Grande do Sul 01-12-2011
Subjects:	Convergência midiática, estratégias comunicacionais, produção televisiva
Online Access:	Get full text
Tags:	Add Tag No Tags, Be the first to tag this record!

Description
Summary:	This article looks at the show “On line”, produced by the “Núcleo de Especiais da RBS TV” (Brasil), in order to demonstrate the use of media convergence as a strategic resource in the search for structure, expression and expansion of television texts.
ISSN:	1807-8583