ANALYSIS OF CONSUMERS' WILLINGNESS TO ADOPT SUSTAINABLE PRACTICES WHEN CHANGING AUTOMOTIVE LUBRICATING OILS

The aim of this research was to verify consumers' willingness to pay more for a sustainable lube oil change service and the practical considerations involved in choosing the place to carry out the change. The methodology used was descriptive research with a quantitative approach and the data wa...

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Bibliographic Details

Published in:	Mix sustentável Vol. 10; no. 3
Main Authors:	Katia Cristina Bergamini Titao, Elaine Cristina Dantas Peixoto Mecês, Carina Langaro, Jerry Adriani Johann, Geysler Rogis Flor Bertolini
Format:	Journal Article
Language:	English
Published:	Universidade Federal de Santa Catarina (UFSC) 01-08-2024
Subjects:	Automotive services Consumer behavior Environmental awareness Oil change Sustainability
Online Access:	Get full text
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