Systematized review of artificial intelligence applied to digital marketing in Colombia

Artificial intelligence has made it possible to develop different technologies that significantly help reduce time, provide clear answers, and, at the same time, reduce costs, which allows companies to be more competitive. Many companies worldwide are already applying these tools that technology cur...

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Bibliographic Details

Published in:	Visión Electrónica no. 1
Main Authors:	Rocha Herrera, Yuly Paola, Cubides Garzón, Juan Ricardo, Picón Jaimes, Alenis Jaxmith, Rojas Ortiz, Marlly Yaneth
Format:	Journal Article
Language:	English
Published:	2024
Subjects:	Artificial Intelligence Desarrollo Evolutivo Digital Marketing Evolutionary Development Inteligencia Artificial Marketing Digital Technology Tecnología Transformación Transformation
Online Access:	Get full text
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