Eu, meu lugar e eu mesmo: explorando a ligação entre consumidores e lugares com um tempero do Nordeste brasileiro

Abstract Consumers, whether more or less consciously, attach their identity to places in order to give meaning to their lives. In this research, we discuss the process by which consumers attach their identity to commercial settings, based on the extended self and place attachment theories. Through o...

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Bibliographic Details

Published in:	Cadernos EBAPE.BR Vol. 18; no. 3; pp. 609 - 622
Main Authors:	LIMA, VITOR MOURA, MANCEBO, RAFAEL CUBA, PESSÔA, LUÍS ALEXANDRE GRUBITS DE PAULA, COSTA, ALESSANDRA DE SÁ MELLO DA
Format:	Journal Article
Language:	Portuguese
Published:	20-09-2020
Online Access:	Get full text
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