KANO Model: A study to identify important attributes for customer satisfaction in a shoe store

Purpose – To identify which requirements are most important for generating customer satisfaction in a footwear company, through the application of the KANO Model.Design/methodology/approach – A questionnaire was applied by non-probabilistic sampling to collect information, created based on the liter...

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Bibliographic Details

Published in:	GEPROS : Gestão da Produção, Operações e Sistemas Vol. 17; no. 1; p. 1
Main Authors:	Pereira, Gustavo Alves, Souza, Wiliam Santos, De Jesus, Willyans Santos, Muniz, Emerson Cleister Lima, De Souza, João Artur
Format:	Journal Article
Language:	English
Published:	08-03-2022
Online Access:	Get full text
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