Book Review: Changed tn more than Title

Book Review: Changed tn more than Title

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Bibliographic Details
Published in:Journal of marketing Vol. 31; no. 3; pp. 109 - 110
Main Author: Davidson, John R.
Format: Book Review
Language:English
Published: 01-07-1967
Online Access:Get full text
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Description
ISSN:0022-2429
1547-7185
DOI:10.1177/002224296703100327