Lost calligraphy or reinvented motif: Chinese pictograms in Western fashion

This thesis investigates the complexity of cultural translation of visual language, considering writing systems both a profound shaping force and microcosmic reflection of the central elements of its culture. It focuses on the case of Chinese pictogram in Western everyday fashion; fashion is treated...

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Main Author: Zhang, Runfang
Format: Dissertation
Language:English
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Abstract This thesis investigates the complexity of cultural translation of visual language, considering writing systems both a profound shaping force and microcosmic reflection of the central elements of its culture. It focuses on the case of Chinese pictogram in Western everyday fashion; fashion is treated here as a site where the conceptual, aesthetic and cultural dynamics vividly interact with one another. This work probes what tensions are lost and added to the pictograms' cultural meaning in the process of translation, bearing in mind the two different aesthetic philosophies underlining Western and Chinese calligraphies. Seeing the complexity in the change of tensions, the thesis argues that nothing remains "authentic" in cultural translation, but the value of the encounter lies in the possibilities for each culture to reconsider itself in the corrective mirror of the Other.
AbstractList This thesis investigates the complexity of cultural translation of visual language, considering writing systems both a profound shaping force and microcosmic reflection of the central elements of its culture. It focuses on the case of Chinese pictogram in Western everyday fashion; fashion is treated here as a site where the conceptual, aesthetic and cultural dynamics vividly interact with one another. This work probes what tensions are lost and added to the pictograms' cultural meaning in the process of translation, bearing in mind the two different aesthetic philosophies underlining Western and Chinese calligraphies. Seeing the complexity in the change of tensions, the thesis argues that nothing remains "authentic" in cultural translation, but the value of the encounter lies in the possibilities for each culture to reconsider itself in the corrective mirror of the Other.
Author Zhang, Runfang
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DissertationCategory Anthropology, Cultural
Mass Communications
Design and Decorative Arts
DissertationDegree M.A.
DissertationDegreeDate Tue Jan 01 00:00:00 EST 2002
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DissertationSchool McGill University (Canada)
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Source: Masters Abstracts International, Volume: 41-06, page: 1548.
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Snippet This thesis investigates the complexity of cultural translation of visual language, considering writing systems both a profound shaping force and microcosmic...
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SubjectTerms anthropology, cultural
design and decorative arts
mass communications
Title Lost calligraphy or reinvented motif: Chinese pictograms in Western fashion
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