Factores de uso de los medios de pago móviles en millennials y centennials
Las tecnologías de información implementadas en los sistemas de pago han incrementado la oferta de servicios mediante medios móviles, con una adopción aún limitada. Por ello, la relevancia de investigar sobre la utilización de los medios de pago virtuales a través de la identificación de los factore...
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| Published in: | Semestre económico Vol. 22; no. 53; pp. 77 - 102 |
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| Main Authors: | , , , , |
| Format: | Journal Article |
| Language: | Portuguese Spanish |
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Medellin
Semestre Economico
01-12-2019
Universidad de Medellín |
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| Abstract | Las tecnologías de información implementadas en los sistemas de pago han incrementado la oferta de servicios mediante medios móviles, con una adopción aún limitada. Por ello, la relevancia de investigar sobre la utilización de los medios de pago virtuales a través de la identificación de los factores que inciden en la adopción de la banca móvil por jóvenes millennials y centennials de Medellín, mediante el análisis factorial exploratorio y análisis factorial confirmatorio de las variables: actitud de uso, conciencia percibida, credibilidad percibida, confianza percibida, intención de uso y experiencia de uso. La investigación empleó un análisis factorial exploratorio con un enfoque cuantitativo y de alcance exploratorio-descriptivo. Se concluye que las variables más relevantes en la decisión de usar pagos móviles son la experiencia en uso y la conciencia percibida. |
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| AbstractList | RESUMEN Las tecnologías de información implementadas en los sistemas de pago han incrementado la oferta de servicios mediante medios móviles, con una adopción aún limitada. Por ello, la relevancia de investigar sobre la utilización de los medios de pago virtuales a través de la identificación de los factores que inciden en la adopción de la banca móvil por jóvenes millennials y centennials de Medellín, mediante el análisis factorial exploratorio y análisis factorial confirmatorio de las variables: actitud de uso, conciencia percibida, credibilidad percibida, confianza percibida, intención de uso y experiencia de uso. La investigación empleó un análisis factorial exploratorio con un enfoque cuantitativo y de alcance exploratorio-descriptivo. Se concluye que las variables más relevantes en la decisión de usar pagos móviles son la experiencia en uso y la conciencia percibida. CLASIFICACIÓN JEL: G21, O16, D14, G40 CONTENIDO: Introducción; 1. Millennials y centennials; 2. Sistema de pagos móviles; 3. Factores y estructuración del modelo; 4. Metodología; 5. Resultados; 6. Discusión; Conclusiones; Bibliografía. Las tecnologías de información implementadas en los sistemas de pago han incrementado la oferta de servicios mediante medios móviles, con una adopción aún limitada. Por ello, la relevancia de investigar sobre la utilización de los medios de pago virtuales a través de la identificación de los factores que inciden en la adopción de la banca móvil por jóvenes millennials y centennials de Medellín, mediante el análisis factorial exploratorio y análisis factorial confirmatorio de las variables: actitud de uso, conciencia percibida, credibilidad percibida, confianza percibida, intención de uso y experiencia de uso. La investigación empleó un análisis factorial exploratorio con un enfoque cuantitativo y de alcance exploratorio-descriptivo. Se concluye que las variables más relevantes en la decisión de usar pagos móviles son la experiencia en uso y la conciencia percibida. |
| Author | García, Bianeth Duque Garcés-Giraldo, Luis Fernando Valencia-Arias, Alejandro Bermeo-Giraldo, María Camila Luna-Ramírez, Teresa |
| AuthorAffiliation | Fundación Universitaria Católica del Norte Institución Universitaria Escolme Corporación Universitaria Americana |
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| Copyright | 2019. This work is published under https://creativecommons.org/licenses/by-nc/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. |
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| DocumentTitleAlternate | Fatores de uso dos meios de pagamento móveis em millennials e centennials |
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| Keywords | tecnología bancaria utilization factors Serviço bancário móvel Banca móvil modelo millennials factores de utilización banking technology Mobile banking centennials tecnologia bancária model fatores de utilização |
| Language | Portuguese Spanish |
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