From 5-card draw to 5-speed Porsche

Win a bundle, buy a buggy slogan suggest a formula for success of a new concept in auto retailing: an exotic dealership at a glitzy casino-resort. With special tactics to reach affluent customers, Exotic Cars at Caesar's Palace is scheduled to open to the public on May 9. The dealership, Penske...

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Bibliographic Details
Published in:	Automotive News Vol. 79; no. 6146; p. 16
Main Author:	Stoffer, Harry
Format:	Journal Article Trade Publication Article
Language:	English
Published:	Detroit Crain Communications, Incorporated 09-05-2005
Subjects:	Automobile dealers Automobile industry Business plans Casinos Impulse buying Joint ventures
Online Access:	Get full text
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Summary:	Win a bundle, buy a buggy slogan suggest a formula for success of a new concept in auto retailing: an exotic dealership at a glitzy casino-resort. With special tactics to reach affluent customers, Exotic Cars at Caesar's Palace is scheduled to open to the public on May 9. The dealership, Penske-Wynn Ferrati-Maerati, is a joint venture of casino-hotel developer Steve Wynn and Roger Penske's United Auto Group Ind.
Bibliography:	ObjectType-Article-2 SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 23
ISSN:	0005-1551 1557-7686