Analysis of advertising material distributed through pharmacies and drugstores
A documental analysis was conducted to evaluate advertising material distributed through pharmacies and drugstores according to their compliance with Resolutions n. 102/2000 and 96/2008 of the Collegiate Board of Brazil's National Agency for Sanitary Surveillance. Brochures distributed through...
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| Published in: | Revista de saúde pública Vol. 45; no. 1; pp. 212 - 215 |
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| Main Authors: | , , |
| Format: | Journal Article |
| Language: | English Portuguese |
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Brazil
01-02-2011
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| Abstract | A documental analysis was conducted to evaluate advertising material distributed through pharmacies and drugstores according to their compliance with Resolutions n. 102/2000 and 96/2008 of the Collegiate Board of Brazil's National Agency for Sanitary Surveillance. Brochures distributed through five pharmacies and drugstores in the city of Tubarão, Southern Brazil, were collected between May and November 2008. The 17 analyzed brochures advertised 2,444 products, of which 680 were medicines. Of these, 13.7% were controlled drugs, half of them had no registration number with the Ministry of Health and 77.9% had a registration number that did not match. Information on drug indications and safety were omitted. The results showed that the drug advertising materials were not in accordance with the aforementioned resolutions. |
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| AbstractList | A documental analysis was conducted to evaluate advertising material distributed through pharmacies and drugstores according to their compliance with Resolutions n. 102/2000 and 96/2008 of the Collegiate Board of Brazil's National Agency for Sanitary Surveillance. Brochures distributed through five pharmacies and drugstores in the city of Tubarão, Southern Brazil, were collected between May and November 2008. The 17 analyzed brochures advertised 2,444 products, of which 680 were medicines. Of these, 13.7% were controlled drugs, half of them had no registration number with the Ministry of Health and 77.9% had a registration number that did not match. Information on drug indications and safety were omitted. The results showed that the drug advertising materials were not in accordance with the aforementioned resolutions. |
| Author | Pereira, Greicy Borges Valgas, Cleidson Galato, Dayani |
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| BackLink | https://www.ncbi.nlm.nih.gov/pubmed/21181059$$D View this record in MEDLINE/PubMed |
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| SubjectTerms | Advertising as Topic - legislation & jurisprudence Advertising as Topic - standards Brazil Humans Pharmacies - statistics & numerical data Product Surveillance, Postmarketing - statistics & numerical data |
| Title | Analysis of advertising material distributed through pharmacies and drugstores |
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