A Case Study of MyntraTM Enhancing E-Commerce Retailing with Multiple AI Solutions

Artificial intelligence (AI) is been proved as most effective in terms of enhancing the end-customer experience in e-commerce, same way it is also beneficial for optimizing brand reputation, and boosting company's growth in the quickly changing online retail industry. In this case study of Mynt...

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Bibliographic Details

Published in:	2023 6th International Conference on Advances in Science and Technology (ICAST) pp. 57 - 62
Main Authors:	Saleem, Shah Asif Mohd, Naseem, Shaikh Mohammad Bilal
Format:	Conference Proceeding
Language:	English
Published:	IEEE 08-12-2023
Subjects:	Artificial intelligence Electronic commerce Fashion Flipkart Machine Learning Myntra Pricing Shape Technological innovation Visualization
Online Access:	Get full text
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