Improvement proposal to raise service level in a cosmetics retail company

Improvement proposal to raise service level in a cosmetics retail company

Service level manifests itself in retail companies through product availability being in the right place at the right time. Being able to secure product availability exerts a positive impact on customer loyalty, a key goal among companies. However, user pressure upon making the purchase and fierce c...

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Bibliographic Details
Published in:2019 Congreso Internacional de Innovación y Tendencias en Ingenieria (CONIITI ) pp. 1 - 5
Main Authors: Arce-Calero, Luz, Gallegos-Florez, Karla, Sotelo-Ruffo, Juan, Ramos-Palomino, Edgar
Format: Conference Proceeding
Language:English
Published: IEEE 01-10-2019
Subjects:
3PL
BPM
inventory management
retail
service level
stockout
Online Access:Get full text
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Summary:Service level manifests itself in retail companies through product availability being in the right place at the right time. Being able to secure product availability exerts a positive impact on customer loyalty, a key goal among companies. However, user pressure upon making the purchase and fierce competition within the sector forces companies to ascertain more efficient supply chain management techniques, methods, and tools. For this case study, we assessed product flow, from the moment the product is imported until its acquisition by the final customer, and we found stockout to be the primary issue as it causes the greatest economic loss. After adopting the improvement proposal, service level increased by 8%.
DOI:10.1109/CONIITI48476.2019.8960815