Education and Culture Affect Visualization's Effectiveness for Health Communication

• Published in: 2018 22nd International Conference Information Visualisation (IV) pp. 386 - 389
• Main Authors: Bresciani, Sabrina, Arora, Pavithra, Kernbach, Sebastian
• Format: Conference Proceeding
• Language: English
• Published: IEEE 01-07-2018
• Subjects: Biomedical imaging; Education; Field Experiment; India; Infographic; Information theory; Knowledge Visualization; Multimodal Communication; Psychology; Sociology; Statistics; Visualization
• ISSN: 2375-0138
• DOI: 10.1109/iV.2018.00072

In this research we focus on analyzing which contextual variables moderate the effectiveness of knowledge visualization. Through a field experiment we compare the same content expressed in a textual and in a multimodal format (here intended as composed of text and icons together, organized spatially in a meaningful way). The application context is Polycystic Ovary Syndrome which is the most common cause of infertility. We conducted a field experiment in India and found that all subjects are more engaged by the content when read it in a visual format, but that the intention to change behavior is moderated by educational level.