Application of Deep Learning in Neuromarketing Studies of the Effects of Unconscious Reactions on Consumer Behavior

The prospects of development of neuromarketing are investigated and the essence of neurotechnologies is considered. A number of benefits of neuromarketing research have been highlighted. In particular, the possibility of obtaining specific information about peculiarities of consumer buying behavior...

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Bibliographic Details
Published in:	2020 IEEE Third International Conference on Data Stream Mining & Processing (DSMP) pp. 337 - 340
Main Authors:	Glova, Bogdan, Mudryk, Ivan
Format:	Conference Proceeding
Language:	English
Published:	IEEE 01-08-2020
Subjects:	Brain modeling emotions Magnetic resonance imaging neuroimaging neuromarketing neuromarketing methods neuromarketing research neuromarketing tools Personnel Psychology Sensitivity
Online Access:	Get full text
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Summary:	The prospects of development of neuromarketing are investigated and the essence of neurotechnologies is considered. A number of benefits of neuromarketing research have been highlighted. In particular, the possibility of obtaining specific information about peculiarities of consumer buying behavior and scientific substantiation of consumer reactions to various incentives are included in the key ones. Prospects for the development of neuromarketing methods and tools are considered. By means of neuromarketing, we will have the chance to understand the basics of the decision-making mechanism.
DOI:	10.1109/DSMP47368.2020.9204192