Software startuppers took the media s paycheck Media's fightback happens through startup culture and abstraction shifts

• Published in: 2016 International Conference on Engineering, Technology and Innovation/IEEE lnternational Technology Management Conference (ICE/ITMC) pp. 1 - 7
• Main Authors: Risku, Juhani, Alapekkala, Outi
• Format: Conference Proceeding
• Language: English
• Published: IEEE 01-06-2016
• Subjects: abstraction shift; Business; creative reporter; Cynefin; Industries; Internet; journalism; Media; network manufacturers; network operators; Social network services; Software; startups; systemic solutions; TAIC-SIMO; Technological innovation
• DOI: 10.1109/ICE/ITMC39735.2016.9026079

The collapse of old print media and journalism happened when the Internet, its solutions, services and communities became mature and mobile devices reached the market. The reader abandoned printed dailies for free and mobile access to information. The business of core industries of the early Internet and mobile communication, the mobile network manufacturers and operators are also in stagnation and decline. Therefore these industries may have similar interests to improve or even restructure their own businesses as well as to establish totally new business models by going into media and journalism.This paper analyses, first, the production flows and business models of the old and present media species. Second, it analyses the current market positioning of the network manufacturers and operators. Third, the paper suggests two avenues for media and journalism and the network manufacturers and operators, the Trio, to join their forces to update journalism and make all three stagnating industries great again. Last, we propose further research, development and discussion on the topic and envision possible futures for journalism, if the three would engage in cooperation. We see that the discussion should consist of ethical, societal and philosophical subjects because the development of the Internet solutions are based on technology first actions.We find and outline a tremendous opportunity to create a new industry with new actors through combining the interests of the network manufacturers, network operators and journalism in a systemic solution through a strategic alliance and collaboration Fig. 1. Software startuppers with their applications and communities will be the drivers for this abstraction shift in media and journalism.Our experiences in the media, journalism, mobile network, mobile phone manufacturing and startups provide the basis for our formulations on the future of those industries.