Measurement validation in marketing research: A review and commentary

Measurement validation in marketing research: A review and commentary

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Bibliographic Details
Published in:Journal of business research Vol. 57; no. 2; pp. 95 - 97
Main Authors: Alford, Bruce L, Engelland, Brian T
Format: Journal Article
Language:English
Published: Elsevier Inc 01-02-2004
Elsevier
Series:Journal of Business Research
Subjects:
Business
Marketing
Measurement
Online Access:Get full text
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Description
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 23
ISSN:0148-2963
1873-7978
DOI:10.1016/S0148-2963(01)00294-6