Preconditions of forming of loyalty management model in pharmaceutical institution

Preconditions of forming of loyalty management model in pharmaceutical institution

The first stage of the mechanism for implementing of two-level model of efficient management of loyalty was justified. It is based on the fundamental value systems of the formation of consumer commitment and institutional commitment of pharmaceutical professionals. The stage involves recruitment, se...

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Bibliographic Details
Published in:Zaporozhskiĭ medit͡s︡inskiĭ zhurnal no. 2; pp. 98 - 100
Main Authors: O. O. Molodozhonova, I. V. Bushueva
Format: Journal Article
Language:English
Russian
Published: Zaporozhye State Medical University 01-04-2013
Subjects:
customer
loyalty
marketing model
organizational commitment
pharmaceutical company
pharmacist
Online Access:Get full text
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Summary:The first stage of the mechanism for implementing of two-level model of efficient management of loyalty was justified. It is based on the fundamental value systems of the formation of consumer commitment and institutional commitment of pharmaceutical professionals. The stage involves recruitment, selection and adaptation period for pharmaceutical professionals and pre-use of axiological questioning of consumers of pharmaceutic goods.
ISSN:2306-4145
2310-1210
DOI:10.14739/2310-1210.2013.2.15612