Economic and Financial Benchmarking as a Strategic Planning Tool

This paper aims to propose a new model for estimating companies benchmarking. The model has been applied to the media sector (identified by Industry Classification Benchmark – ICB with the code 5500 and composed by three subsector with codes: 5553 – Broadcasting & Entertainment, 5555 – Media Age...

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Bibliographic Details
Published in:	International journal of economics and financial issues Vol. 7; no. 6; p. 175
Main Authors:	Intrisano, Carmelo, Micheli, Anna Paola, Calce, Anna Maria, Loris Di Nallo
Format:	Journal Article
Language:	English
Published:	Mersin EconJournals 01-01-2017
Subjects:	Media planning & buying
Online Access:	Get full text
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Summary:	This paper aims to propose a new model for estimating companies benchmarking. The model has been applied to the media sector (identified by Industry Classification Benchmark – ICB with the code 5500 and composed by three subsector with codes: 5553 – Broadcasting & Entertainment, 5555 – Media Agencies and 5557 – Publishing). The model is based on the analysis of the financial and economic area of enterprises that together contribute to the elaboration of a total benchmark. We collected data for 217 listed companies for a time horizon of ten years (2006-2015). The results show that most of the analyzed companies belong to the best or worst class. Deepening the analysis, the subsector 5555 – Media agencies has contributed most to the positive performance of the media sector while the subsector 5553 - Broadcasting & Entertainment is the worst. The model, applied to the media industry, can be extended to other sectors and unlisted companies.
ISSN:	2146-4138