Building Hyper-Awareness: H ow to A mplify W eak E xternal S ignals for I mproved S trategic A gility
Early detection of weak external signals is increasingly critical for strategic agility. While many organizations scan for weak signals, most dismiss them as anomalies, principally due to poor amplification strategies. Several challenges hinder the necessary amplification and sensemaking of weak sig...
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| Published in: | California management review Vol. 65; no. 4; pp. 43 - 62 |
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| Main Authors: | , , |
| Format: | Journal Article |
| Language: | English |
| Published: |
01-08-2023
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| Online Access: | Get full text |
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| Summary: | Early detection of weak external signals is increasingly critical for strategic agility. While many organizations scan for weak signals, most dismiss them as anomalies, principally due to poor amplification strategies. Several challenges hinder the necessary amplification and sensemaking of weak signals for organizational awareness. This article analyzes 139 proof-of-concept projects with startups and 15 interviews with executives involved in the projects at a leading German mobility corporation, and it reveals four actions to amplify weak external signals, thereby enhancing organizational hyper-awareness. It illustrates the actions with examples and presents the implications for both weak signals and strategic agility management. |
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| ISSN: | 0008-1256 2162-8564 |
| DOI: | 10.1177/00081256231184912 |