Social interactions and the salience of social identity
We explore the effect of identity salience on behaviour in a simple social interaction. Specifically, we compare ultimatum bargaining across three treatments: priming subjects with a shared identity, priming subjects with an identity distinct from those with whom they will interact, and priming subj...
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| Published in: | Journal of economic psychology Vol. 32; no. 1; pp. 172 - 178 |
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| Format: | Journal Article |
| Language: | English |
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Elsevier B.V
01-02-2011
Elsevier Elsevier Sequoia S.A |
| Series: | Journal of Economic Psychology |
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| Abstract | We explore the effect of identity salience on behaviour in a simple social interaction. Specifically, we compare ultimatum bargaining across three treatments: priming subjects with a shared identity, priming subjects with an identity distinct from those with whom they will interact, and priming subjects with no particular identity. We find that subjects are most cooperative in the identity-priming treatment and least cooperative in the distinctiveness-priming treatment. Similarly, subjects reveal the highest demands in the identity-priming treatment and the lowest demands in the distinctiveness-priming treatment. We discuss the implications of these results with respect to the literature on organizational identity. |
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| AbstractList | We explore the effect of identity salience on behaviour in a simple social interaction. Specifically, we compare ultimatum bargaining across three treatments: priming subjects with a shared identity, priming subjects with an identity distinct from those with whom they will interact, and priming subjects with no particular identity. We find that subjects are most cooperative in the identity-priming treatment and least cooperative in the distinctiveness-priming treatment. Similarly, subjects reveal the highest demands in the identity-priming treatment and the lowest demands in the distinctiveness-priming treatment. We discuss the implications of these results with respect to the literature on organizational identity. [PUBLICATION ABSTRACT] We explore the effect of identity salience on behaviour in a simple social interaction. Specifically, we compare ultimatum bargaining across three treatments: priming subjects with a shared identity, priming subjects with an identity distinct from those with whom they will interact, and priming subjects with no particular identity. We find that subjects are most cooperative in the identity-priming treatment and least cooperative in the distinctiveness-priming treatment. Similarly, subjects reveal the highest demands in the identity-priming treatment and the lowest demands in the distinctiveness-priming treatment. We discuss the implications of these results with respect to the literature on organizational identity. We explore the effect of identity salience on behaviour in a simple social interaction. Specifically, we compare ultimatum bargaining across three treatments: priming subjects with a shared identity, priming subjects with an identity distinct from those with whom they will interact, and priming subjects with no particular identity. We find that subjects are most cooperative in the identity-priming treatment and least cooperative in the distinctiveness-priming treatment. Similarly, subjects reveal the highest demands in the identity-priming treatment and the lowest demands in the distinctiveness-priming treatment. We discuss the implications of these results with respect to the literature on organizational identity. All rights reserved, Elsevier |
| Author | McLeish, Kendra N. Oxoby, Robert J. |
| Author_xml | – sequence: 1 givenname: Kendra N. surname: McLeish fullname: McLeish, Kendra N. email: knmcleis@ucalgary.ca – sequence: 2 givenname: Robert J. surname: Oxoby fullname: Oxoby, Robert J. email: oxoby@ucalgary.ca |
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| Keywords | 2910 D64 Bargaining M52 3020 Identity C92 Experiments 3040 Human Social group Social belonging Experimental study Social interaction Social identity |
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| SubjectTerms | Bargaining Biological and medical sciences Comparative analysis Cooperation Experiments Fundamental and applied biological sciences. Psychology Identity Identity Experiments Bargaining Organization theory Organizational analysis Organizational behavior Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Social identity Social interaction Social interactions. Communication. Group processes Social psychology Studies |
| Title | Social interactions and the salience of social identity |
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