Why read online news? the structural relationships among motivations, behaviors, and consumption in South Korea

Using cross-sectional data (N = 811) implemented by the Korea Information Society Development Institute, this study investigated the effects of online users' motivations (information-seeking, entertainment, and social utility) for reading online news on their online news usage and consumption i...

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Published in:Information, communication & society Vol. 16; no. 10; pp. 1574 - 1595
Main Authors: You, Kyung Han, Lee, Seoyeon Allison, Lee, Jeong Kyu, Kang, Hyunjin
Format: Journal Article
Language:English
Published: Abingdon Routledge 01-12-2013
Taylor & Francis Ltd
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Abstract Using cross-sectional data (N = 811) implemented by the Korea Information Society Development Institute, this study investigated the effects of online users' motivations (information-seeking, entertainment, and social utility) for reading online news on their online news usage and consumption in South Korea. Consistent with our predictions, the motivations were associated with in-depth reading. Our findings also indicated that in-depth reading mediated the association between the motivations for using and the actual use of online news, whereas interactions and source-checking did not mediate the relationship. The implications of the study and recommendations for future research directions are also discussed.
AbstractList Using cross-sectional data (N = 811) implemented by the Korea Information Society Development Institute, this study investigated the effects of online users' motivations (information-seeking, entertainment, and social utility) for reading online news on their online news usage and consumption in South Korea. Consistent with our predictions, the motivations were associated with in-depth reading. Our findings also indicated that in-depth reading mediated the association between the motivations for using and the actual use of online news, whereas interactions and source-checking did not mediate the relationship. The implications of the study and recommendations for future research directions are also discussed.
Using cross-sectional data (N = 811) implemented by the Korea Information Society Development Institute, this study investigated the effects of online users' motivations (information-seeking, entertainment, and social utility) for reading online news on their online news usage and consumption in South Korea. Consistent with our predictions, the motivations were associated with in-depth reading. Our findings also indicated that in-depth reading mediated the association between the motivations for using and the actual use of online news, whereas interactions and source-checking did not mediate the relationship. The implications of the study and recommendations for future research directions are also discussed. [PUBLICATION ABSTRACT]
Using cross-sectional data (N = 811) implemented by the Korea Information Society Development Institute, this study investigated the effects of online users' motivations (information-seeking, entertainment, and social utility) for reading online news on their online news usage and consumption in South Korea. Consistent with our predictions, the motivations were associated with in-depth reading. Our findings also indicated that in-depth reading mediated the association between the motivations for using and the actual use of online news, whereas interactions and source-checking did not mediate the relationship. The implications of the study and recommendations for future research directions are also discussed. Adapted from the source document.
Using cross-sectional data (N = 811) implemented by the Korea Information Society Development Institute, this study investigated the effects of online users' motivations (information-seeking, entertainment, and social utility) for reading online news on their online news usage and consumption in South Korea. Consistent with our predictions, the motivations were associated with in-depth reading. Our findings also indicated that in-depth reading mediated the association between the motivations for using and the actual use of online news, whereas interactions and source-checking did not mediate the relationship. The implications of the study and recommendations for future research directions are also discussed. Reprinted by permission of Routledge, Taylor and Francis Ltd.
Author Kang, Hyunjin
Lee, Jeong Kyu
Lee, Seoyeon Allison
You, Kyung Han
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Snippet Using cross-sectional data (N = 811) implemented by the Korea Information Society Development Institute, this study investigated the effects of online users'...
Using cross-sectional data (N = 811) implemented by the Korea Information Society Development Institute, this study investigated the effects of online users'...
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SubjectTerms actual consumption
Bootstrap mechanism
bootstrapping
Consumption
Cross sections
Cross-sectional analysis
Electronic newspapers
Electronic periodicals
Forecasts
Information Society
Information Sources
Internet
Korea
Motivation
News
News wire services
online news
Reading
South Korea
structural equation modeling (SEM)
User behaviour
Users
uses and gratifications (U&G)
Web sites
Title Why read online news? the structural relationships among motivations, behaviors, and consumption in South Korea
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