How the Media Shape Perceptions of Right-Wing Populist Leaders
It is often argued that right-wing populist party leaders are dependent on the media for their public image, which in turn is key for their electoral success. This study tests this assumption by comparing the effects of the media coverage of 2 Dutch right-wing populist leaders with the effects of th...
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Published in: | Political communication Vol. 28; no. 2; pp. 182 - 206 |
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Abstract | It is often argued that right-wing populist party leaders are dependent on the media for their public image, which in turn is key for their electoral success. This study tests this assumption by comparing the effects of the media coverage of 2 Dutch right-wing populist leaders with the effects of the coverage of leaders of established parties, in a real-life setting, by tracking campaign developments in the Dutch 2006 national election campaign. We combine panel survey data (n = 401) with repeated measurements of the party leaders' public images with a systematic content analysis of 17 media outlets (with a total of 1,001 stories), on the basis of the media consumption of individual respondents. Our results show significant effects of the content of media coverage on the public image of political leaders. However, only in 1 case (out of 10) is there a significant difference between right-wing populist party leaders and leaders of other parties in the strength of media effects. It thus seems that leaders of right-wing populist parties are just as dependent upon the media as leaders of other parties. The findings are discussed in the light of extant research on right-wing populist parties and media populism. |
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AbstractList | It is often argued that right-wing populist party leaders are dependent on the media for their public image, which in turn is key for their electoral success. This study tests this assumption by comparing the effects of the media coverage of 2 Dutch right-wing populist leaders with the effects of the coverage of leaders of established parties, in a real-life setting, by tracking campaign developments in the Dutch 2006 national election campaign. We combine panel survey data (n = 401) with repeated measurements of the party leaders' public images with a systematic content analysis of 17 media outlets (with a total of 1,001 stories), on the basis of the media consumption of individual respondents. Our results show significant effects of the content of media coverage on the public image of political leaders. However, only in 1 case (out of 10) is there a significant difference between right-wing populist party leaders and leaders of other parties in the strength of media effects. It thus seems that leaders of right-wing populist parties are just as dependent upon the media as leaders of other parties. The findings are discussed in the light of extant research on right-wing populist parties and media populism. [PUBLICATION ABSTRACT] It is often argued that right-wing populist party leaders are dependent on the media for their public image, which in turn is key for their electoral success. This study tests this assumption by comparing the effects of the media coverage of 2 Dutch right-wing populist leaders with the effects of the coverage of leaders of established parties, in a real-life setting, by tracking campaign developments in the Dutch 2006 national election campaign. We combine panel survey data (n = 401) with repeated measurements of the party leaders' public images with a systematic content analysis of 17 media outlets (with a total of 1,001 stories), on the basis of the media consumption of individual respondents. Our results show significant effects of the content of media coverage on the public image of political leaders. However, only in 1 case (out of 10) is there a significant difference between right-wing populist party leaders and leaders of other parties in the strength of media effects. It thus seems that leaders of right-wing populist parties are just as dependent upon the media as leaders of other parties. The findings are discussed in the light of extant research on right-wing populist parties and media populism. Adapted from the source document. It is often argued that right-wing populist party leaders are dependent on the media for their public image, which in turn is key for their electoral success. This study tests this assumption by comparing the effects of the media coverage of 2 Dutch right-wing populist leaders with the effects of the coverage of leaders of established parties, in a real-life setting, by tracking campaign developments in the Dutch 2006 national election campaign. We combine panel survey data (n = 401) with repeated measurements of the party leaders' public images with a systematic content analysis of 17 media outlets (with a total of 1,001 stories), on the basis of the media consumption of individual respondents. Our results show significant effects of the content of media coverage on the public image of political leaders. However, only in 1 case (out of 10) is there a significant difference between right-wing populist party leaders and leaders of other parties in the strength of media effects. It thus seems that leaders of right-wing populist parties are just as dependent upon the media as leaders of other parties. The findings are discussed in the light of extant research on right-wing populist parties and media populism. Adapted from the source document. Reprinted by permission of Taylor & Francis Ltd. It is often argued that right-wing populist party leaders are dependent on the media for their public image, which in turn is key for their electoral success. This study tests this assumption by comparing the effects of the media coverage of 2 Dutch right-wing populist leaders with the effects of the coverage of leaders of established parties, in a real-life setting, by tracking campaign developments in the Dutch 2006 national election campaign. We combine panel survey data (n = 401) with repeated measurements of the party leaders' public images with a systematic content analysis of 17 media outlets (with a total of 1,001 stories), on the basis of the media consumption of individual respondents. Our results show significant effects of the content of media coverage on the public image of political leaders. However, only in 1 case (out of 10) is there a significant difference between right-wing populist party leaders and leaders of other parties in the strength of media effects. It thus seems that leaders of right-wing populist parties are just as dependent upon the media as leaders of other parties. The findings are discussed in the light of extant research on right-wing populist parties and media populism. |
Author | Bos, Linda de Vreese, Claes van der Brug, Wouter |
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SubjectTerms | Conservatism Consumption Content Analysis Elections electoral behavior Leadership Mass Media Mass Media Effects Mass Media Images Media Media coverage media effects Netherlands News Coverage News media Party leadership Perceptions Political behavior Political Campaigns Political culture Political leadership Political parties Populism Public opinion Respondents Right right-wing populist parties |
Title | How the Media Shape Perceptions of Right-Wing Populist Leaders |
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