Competitive outreach in the 21st century: Why we need conservation marketing

Addressing impacts from human activities requires the change of current practices. However, reaching a target audience about conservation issues and influencing their behaviour is not easy in a world where people are continually bombarded with information, and distractions are permanently available....

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Bibliographic Details

Published in:	Ocean & coastal management Vol. 115; pp. 41 - 48
Main Authors:	Wright, Andrew J., Veríssimo, Diogo, Pilfold, Kathleen, Parsons, E.C.M., Ventre, Kimberly, Cousins, Jenny, Jefferson, Rebecca, Koldewey, Heather, Llewellyn, Fiona, McKinley, Emma
Format:	Journal Article
Language:	English
Published:	Elsevier Ltd 01-10-2015
Subjects:	Brand Cetacea Conservation marketing Consumer decision journey Flagship species Marine Outreach British Isles, England, Greater London, London Brand Outreach Conservation marketing Consumer decision journey Flagship species
Online Access:	Get full text
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