Competing priorities: Women’s microenterprises and household relationships

• Published in: World development Vol. 121; pp. 53 - 62
• Main Authors: Friedson-Ridenour, Sophia, Pierotti, Rachael S.
• Format: Journal Article
• Language: English
• Published: Oxford Elsevier Ltd 01-09-2019; Pergamon Press Inc
• Subjects: Basic needs; Business; Business administration; Consumption; Decisions; Economic resources; Emergencies; Emergency plans; Emergency response; Entrepreneurship; Expectations; Gender; Gender aspects; Gender differences; Ghana; Households; Inequality; Intrahousehold dynamics; Investment; Investments; Management; Microenterprises; Property; Resource management; Savings; Security; Sex differences; Small business; Social interaction; Social relations; sub-Saharan Africa; Women; Intrahousehold dynamics; Savings; sub-Saharan Africa; Ghana; Gender; Microenterprises
• ISSN: 0305-750X; 1873-5991
• DOI: 10.1016/j.worlddev.2019.04.008

•Intrahousehold relationships influence women microentrepreneurs’ businesses.•Women’s business decisions are affected by risks in other parts of their lives.•Some women hide money and limit investment to ensure support from their husband.•Savings are prioritized for consumption smoothing and long-term security.•Improving property rights and safety nets can increase women’s business investment.
Recent studies have suggested that women’s business decisions are influenced by members of their household, especially their spouse, and that these intrahousehold dynamics contribute to gender gaps in entrepreneurship outcomes. This in-depth qualitative study among microentrepreneurs in urban Ghana sought to understand the connections between women’s businesses and their households’ management of economic resources. The findings show that women’s business decisions are influenced by: 1) a desire to reinforce their partner’s responsibilities as a primary provider; 2) attempts to fulfil normative expectations of meeting the daily basic-needs of the family; and 3) a need to prepare for long-term security. To reinforce their husband’s responsibilities as a provider, women hid income and savings, and sometimes explicitly limited business growth. To ensure their ability to smooth household consumption and respond to emergencies, women prioritized savings over business investment. And, to plan for their long-term security, women opted for cautious business investment, instead maintaining pressure on their partner to meet current needs and investing in children and property for the future. Previous studies document gender differences in microenterprise business management. This research builds on those studies by examining how intrahousehold inequalities affect women’s business decisions. The findings demonstrate the contextual importance of social relations for understanding women’s business decisions. More broadly, the findings illustrate that interpersonal interactions concerning the management of economic resources are an integral part of how household members negotiate their rights and responsibilities in relation to each other.