The Effect of Competition on the Efficient-Responsive Choice
In determining their operations strategy, a firm chooses whether to be responsive or efficient. For firms competing in a market with uncertain demand and varying intensity of substitutability for the competitor's product, we characterize the responsive or efficient choice in equilibrium. To foc...
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Published in: | Production and operations management Vol. 23; no. 5; pp. 829 - 846 |
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Format: | Journal Article |
Language: | English |
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Blackwell Publishing Ltd
01-05-2014
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Abstract | In determining their operations strategy, a firm chooses whether to be responsive or efficient. For firms competing in a market with uncertain demand and varying intensity of substitutability for the competitor's product, we characterize the responsive or efficient choice in equilibrium. To focus first on the competitive implications, we study a model where a firm can choose to be responsive at no additional fixed or marginal cost. We find that competing firms will choose the same configuration (responsive or efficient), and responsiveness tends to be favorable when demand uncertainty is high or when product competition is not too strong. Intense competition can drive firms to choose to be efficient rather than responsive even when there is no additional cost of being responsive. In such a case, both firms would be better off by choosing to be responsive but cannot credibly commit. We extend the basic model to study the impact of endogenized production timing, multiple productions and product holdback (or, equivalently, postponed production). For all these settings, we find structurally similar results; firms choose the same configuration, and the firms may miss Pareto‐improvements. Furthermore, through extensions to the basic model, we find that greater operational flexibility can make responsiveness look less attractive in the presence of product competition. In contrast to our basic model and other extensions, we find it is possible for one firm to be responsive while the other is efficient when there is either a fixed cost or variable cost premium associated with responsive delivery. |
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AbstractList | In determining their operations strategy, a firm chooses whether to be responsive or efficient. For firms competing in a market with uncertain demand and varying intensity of substitutability for the competitor's product, we characterize the responsive or efficient choice in equilibrium. To focus first on the competitive implications, we study a model where a firm can choose to be responsive at no additional fixed or marginal cost. We find that competing firms will choose the same configuration (responsive or efficient), and responsiveness tends to be favorable when demand uncertainty is high or when product competition is not too strong. Intense competition can drive firms to choose to be efficient rather than responsive even when there is no additional cost of being responsive. In such a case, both firms would be better off by choosing to be responsive but cannot credibly commit. We extend the basic model to study the impact of endogenized production timing, multiple productions and product holdback (or, equivalently, postponed production). For all these settings, we find structurally similar results; firms choose the same configuration, and the firms may miss Pareto‐improvements. Furthermore, through extensions to the basic model, we find that greater operational flexibility can make responsiveness look less attractive in the presence of product competition. In contrast to our basic model and other extensions, we find it is possible for one firm to be responsive while the other is efficient when there is either a fixed cost or variable cost premium associated with responsive delivery. In determining their operations strategy, a firm chooses whether to be responsive or efficient. For firms competing in a market with uncertain demand and varying intensity of substitutability for the competitor's product, we characterize the responsive or efficient choice in equilibrium. To focus first on the competitive implications, we study a model where a firm can choose to be responsive at no additional fixed or marginal cost. We find that competing firms will choose the same configuration (responsive or efficient), and responsiveness tends to be favorable when demand uncertainty is high or when product competition is not too strong. Intense competition can drive firms to choose to be efficient rather than responsive even when there is no additional cost of being responsive. In such a case, both firms would be better off by choosing to be responsive but cannot credibly commit. We extend the basic model to study the impact of endogenized production timing, multiple productions and product holdback (or, equivalently, postponed production). For all these settings, we find structurally similar results; firms choose the same configuration, and the firms may miss Pareto-improvements. Furthermore, through extensions to the basic model, we find that greater operational flexibility can make responsiveness look less attractive in the presence of product competition. In contrast to our basic model and other extensions, we find it is possible for one firm to be responsive while the other is efficient when there is either a fixed cost or variable cost premium associated with responsive delivery. [PUBLICATION ABSTRACT] |
Author | Rudi, Nils Wang, Tong Thomas, Douglas J. |
Author_xml | – sequence: 1 givenname: Tong surname: Wang fullname: Wang, Tong email: tong.wang@nus.edu.sg organization: Decision Sciences, National University of Singapore, 119245, Singapore, Singapore – sequence: 2 givenname: Douglas J. surname: Thomas fullname: Thomas, Douglas J. email: dthomas@psu.edu organization: Smeal College of Business, Pennsylvania State University, University Park, 16802, Pennsylvannia, USA – sequence: 3 givenname: Nils surname: Rudi fullname: Rudi, Nils email: nils.rudi@insead.edu organization: Technology and Operations Management, INSEAD, 138676, Singapore, Singapore |
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References_xml | – volume: 44 start-page: 87 issue: 1 year: 1996 end-page: 99 article-title: Reducing the cost of demand uncertainty through accurate response to early sales publication-title: Oper. Res. contributor: fullname: Raman – volume: 21 start-page: 518 issue: 3 year: 2012 end-page: 533 article-title: Quick response under competition publication-title: Prod. Oper. Manag. contributor: fullname: Parlaktürk – volume: 43 start-page: 559 issue: 4 year: 1997 end-page: 570 article-title: Quick response in manufacturer‐retailer channels publication-title: Manage. Sci. contributor: fullname: Bergen – volume: 6 start-page: 1 issue: 3 & 4 year: 1988 end-page: 8 article-title: Flexibility and automation: Patterns of evolution publication-title: Oper. Manag. Rev contributor: fullname: White – volume: 55 start-page: 441 year: 1991 end-page: 448 article-title: Cournot duopoly with two production periods and cost differentials publication-title: J. Econ. Theory contributor: fullname: Pal – volume: 55 start-page: 526 issue: 4 year: 2009 end-page: 538 article-title: Optimal market intelligence strategy when management attention is scarce publication-title: Manage. Sci. contributor: fullname: Staelin – volume: 22 start-page: 104 issue: 1 year: 2012 end-page: 119 article-title: On the advantage of quantity leadership when outsourcing production to a competitive contract manufacturer publication-title: Prod. Oper. Manag. contributor: fullname: Guo – volume: 56 start-page: 962 issue: 6 year: 2010 end-page: 977 article-title: Quick response and retailer effort publication-title: Manage. Sci. contributor: fullname: Butz – volume: 42 start-page: 183 issue: 1 year: 1987 end-page: 187 article-title: Cournot duopoly with two production periods publication-title: J. Econ. Theory contributor: fullname: Saloner – volume: 44 start-page: 105 issue: 3 year: 2002 end-page: 119 article-title: Aligning supply chain strategies with product uncertainties publication-title: Calif. Manag. Rev. contributor: fullname: Lee – volume: 2 start-page: 161 issue: 2 year: 1983 end-page: 191 article-title: An industry equilibrium analysis of downstream vertical integration publication-title: Mark. Sci. contributor: fullname: Staelin – volume: 53 start-page: 192 issue: 2 year: 2007 end-page: 207 article-title: Strategic technology choice and capacity investment under uncertainty publication-title: Manage. Sci. contributor: fullname: Netessine – volume: 27 start-page: 641 issue: 4 year: 1996 end-page: 659 article-title: Endogenous leadership in a new market publication-title: RAND J. Econ. contributor: fullname: Maggi – volume: 51 start-page: 1873 issue: 12 year: 2005 end-page: 1891 article-title: Tailored supply chain decision making under price‐sensitive stochastic demand and delivery uncertainty publication-title: Manage. Sci. contributor: fullname: Song – volume: 94 start-page: 370 year: 1984 end-page: 378 article-title: Sunk costs and strategic commitment: A proposed three‐stage equilibrium publication-title: Econ. J. contributor: fullname: Ware – volume: 20 start-page: 430 issue: 6 year: 2003 end-page: 443 article-title: Efficient versus responsive supply chain choice: An empirical examination of influential factors publication-title: J. Prod. Innov. Manag. contributor: fullname: Morton – volume: 12 start-page: 409 issue: 3 year: 2010 end-page: 429 article-title: The impact of quick response in inventory‐based competition publication-title: Manuf. Serv. Oper. Manag. contributor: fullname: de Albeniz – volume: 15 start-page: 546 issue: 4 year: 1984 end-page: 554 article-title: Price and quantity competition in a differentiated duopoly publication-title: RAND J. Econ. contributor: fullname: Vives – volume: 14 start-page: 472 issue: 3 year: 2012 end-page: 484 article-title: A multiordering newsvendor model with dynamic forecast evolution publication-title: Manuf. Serv. Oper. Manag. contributor: fullname: Kurtulus – volume: 56 start-page: 571 issue: 3 year: 2010 end-page: 589 article-title: Competing manufacturers in a retail supply chain: On contractual form and coordination publication-title: Manage. Sci contributor: fullname: Kök – volume: 53 start-page: 697 issue: 5 year: 2007 end-page: 712 article-title: The strategic perils of delayed differentiation publication-title: Manage. Sci. contributor: fullname: Girotra – volume: 47 start-page: 1588 issue: 12 year: 2001 end-page: 1604 article-title: Product variety, supply chain structure, and firm performance: Analysis of the US bicycle industry publication-title: Manage. Sci. contributor: fullname: Ulrich – volume: 39 start-page: 395 issue: 4 year: 1993 end-page: 410 article-title: Manufacturing flexibility: A strategic perspective publication-title: Manage. Sci. contributor: fullname: Gerwin – volume: 75 start-page: 105 issue: 2 year: 1997 end-page: 116 article-title: What is the right supply chain for your product? publication-title: Harv. Bus. Rev contributor: fullname: Fisher – volume: 45 start-page: 1631 issue: 12 year: 1999 end-page: 1649 article-title: Price versus production postponement: Capacity and competition publication-title: Manage. Sci. contributor: fullname: Dada – volume: 6 start-page: 211 issue: 3 year: 1997 end-page: 225 article-title: Configuring a supply chain to reduce the cost of demand uncertainty publication-title: Prod. Oper. Manag. contributor: fullname: Raman – volume: 17 start-page: 532 issue: 5 year: 2008 end-page: 542 article-title: Coordinating a supply chain system with retailers under both price and inventory competition publication-title: Prod. Oper. Manag. contributor: fullname: Zhao – volume: 45 start-page: 1631 issue: 12 year: 1999 end-page: 1649 article-title: Price versus production postponement: Capacity and competition publication-title: Manage. Sci. – volume: 12 start-page: 409 issue: 3 year: 2010 end-page: 429 article-title: The impact of quick response in inventory‐based competition publication-title: Manuf. Serv. Oper. Manag. – volume: 44 start-page: 87 issue: 1 year: 1996 end-page: 99 article-title: Reducing the cost of demand uncertainty through accurate response to early sales publication-title: Oper. Res. – volume: 6 start-page: 1 issue: 3 & 4 year: 1988 end-page: 8 article-title: Flexibility and automation: Patterns of evolution publication-title: Oper. Manag. Rev – volume: 20 start-page: 430 issue: 6 year: 2003 end-page: 443 article-title: Efficient versus responsive supply chain choice: An empirical examination of influential factors publication-title: J. Prod. Innov. Manag. – volume: 22 start-page: 104 issue: 1 year: 2012b end-page: 119 article-title: On the advantage of quantity leadership when outsourcing production to a competitive contract manufacturer publication-title: Prod. Oper. 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SubjectTerms | Competition efficient-responsive Game theory Operations management Pareto optimum Product choice quick response Studies |
Title | The Effect of Competition on the Efficient-Responsive Choice |
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