A Comparison of Memory for and Attitudes about Alcohol, Cigarette, and Other Product Advertisements in College Students

Compares college student attitude ratings and recall scores of various advertisements. Results reveal that the rating and recall scores of alcohol advertisements were significantly higher than those for cigarette advertisements and were among the highest of all the advertisements. Sex differences ar...

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Bibliographic Details
Published in:	Journal of drug education Vol. 29; no. 2; p. 175
Main Authors:	Zinser, Otto, Freeman, James E, Ginnings, David K
Format:	Journal Article
Language:	English
Published:	United States 01-01-1999
Subjects:	Adolescent Adult Advertising Advertising as Topic Alcohol Drinking Attitude College Students Drinking Female Higher Education Humans Male Mental Recall Middle Aged Rating Scales Recall (Psychology) Sex Differences Smoking Student Attitudes Surveys and Questionnaires Universities
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Description
Summary:	Compares college student attitude ratings and recall scores of various advertisements. Results reveal that the rating and recall scores of alcohol advertisements were significantly higher than those for cigarette advertisements and were among the highest of all the advertisements. Sex differences are examined. Results indicate that college students view alcohol advertising very favorably. (Author/MKA)
ISSN:	0047-2379
DOI:	10.2190/XN6Y-99PQ-M8TK-UTHW