Reassessment of sustainable rural tourism strategies after COVID-19

This study aimed to develop indicators that measure rural tourism destinations in a sustainable framework during the COVID-19 process. In order to achieve this goal, the A’WOT and TOWS hybrid method was used in the study. In line with this goal, the priority order was calculated by determining the f...

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Published in:Frontiers in psychology Vol. 13; p. 944412
Main Authors: Kürüm Varolgüneş, Fatma, Çelik, Faysal, Del Río-Rama, María de la Cruz, Álvarez-García, José
Format: Journal Article
Language:English
Published: Frontiers Media S.A 29-07-2022
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Abstract This study aimed to develop indicators that measure rural tourism destinations in a sustainable framework during the COVID-19 process. In order to achieve this goal, the A’WOT and TOWS hybrid method was used in the study. In line with this goal, the priority order was calculated by determining the factors for strengths, weaknesses, threats and opportunities. Once these factors have been identified, strategies have been developed to build on strengths and eliminate weaknesses, while taking advantage of the opportunities and countering threats. In the study, Gökçeada-Turkey, which has recently come to the fore with its rural tourism potential, has been considered as a destination area, and strategies have been developed that adopt sustainable and responsible tourism approaches and increase the roles and capabilities of local communities. The results obtained in the study are expected to be meaningful for other rural destinations that are similar to Gökçeada.
AbstractList This study aimed to develop indicators that measure rural tourism destinations in a sustainable framework during the COVID-19 process. In order to achieve this goal, the A’WOT and TOWS hybrid method was used in the study. In line with this goal, the priority order was calculated by determining the factors for strengths, weaknesses, threats and opportunities. Once these factors have been identified, strategies have been developed to build on strengths and eliminate weaknesses, while taking advantage of the opportunities and countering threats. In the study, Gökçeada-Turkey, which has recently come to the fore with its rural tourism potential, has been considered as a destination area, and strategies have been developed that adopt sustainable and responsible tourism approaches and increase the roles and capabilities of local communities. The results obtained in the study are expected to be meaningful for other rural destinations that are similar to Gökçeada.
Author Kürüm Varolgüneş, Fatma
Del Río-Rama, María de la Cruz
Çelik, Faysal
Álvarez-García, José
AuthorAffiliation 3 Departmentof Business Management and Marketing, Faculty of Business Sciences and Tourism, University of Vigo , Ourense , Spain
4 Departamento de Economía Financiera y Contabilidad, Instituto Universitario de Investigación para el Desarrollo Territorial Sostenible (INTERRA), Universidad de Extremadura , Cáceres , Spain
1 Department of Architecture, Bingöl University , Bingöl , Turkey
2 Department of Urban Studies, Gaziantep University , Gaziantep , Turkey
AuthorAffiliation_xml – name: 2 Department of Urban Studies, Gaziantep University , Gaziantep , Turkey
– name: 3 Departmentof Business Management and Marketing, Faculty of Business Sciences and Tourism, University of Vigo , Ourense , Spain
– name: 4 Departamento de Economía Financiera y Contabilidad, Instituto Universitario de Investigación para el Desarrollo Territorial Sostenible (INTERRA), Universidad de Extremadura , Cáceres , Spain
– name: 1 Department of Architecture, Bingöl University , Bingöl , Turkey
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  givenname: Fatma
  surname: Kürüm Varolgüneş
  fullname: Kürüm Varolgüneş, Fatma
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  givenname: Faysal
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  givenname: María de la Cruz
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  fullname: Del Río-Rama, María de la Cruz
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  givenname: José
  surname: Álvarez-García
  fullname: Álvarez-García, José
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This article was submitted to Organizational Psychology, a section of the journal Frontiers in Psychology
Reviewed by: Sanja Obradović, University of Novi Sad, Serbia; Dunja Demirović Bajrami, Serbian Academy of Sciences and Arts, Serbia
Edited by: Marko D. Petrovic, Serbian Academy of Sciences and Arts, Serbia
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Snippet This study aimed to develop indicators that measure rural tourism destinations in a sustainable framework during the COVID-19 process. In order to achieve this...
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SubjectTerms analytic hierarchy process (AHP)
A’WOT
COVID-19 pandemic
decision-making
Psychology
sustainable rural tourism
TOWS
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Title Reassessment of sustainable rural tourism strategies after COVID-19
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