"Why Don't Consumers Care About CSR?": A Qualitative Study Exploring the Role of CSR in Consumption Decisions
There is an unresolved paradox concerning the role of corporate social responsibility (CSR) in consumer behavior. On the one hand, consumers demand more and more CSR information from corporations. On the other hand, research indicates a considerable gap between consumers' apparent interest in C...
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Published in: | Journal of business ethics Vol. 104; no. 4; pp. 449 - 460 |
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Main Authors: | , , |
Format: | Journal Article |
Language: | English |
Published: |
Dordrecht
Springer
01-12-2011
Springer Netherlands Springer Nature B.V |
Series: | Journal of Business Ethics |
Subjects: | |
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Abstract | There is an unresolved paradox concerning the role of corporate social responsibility (CSR) in consumer behavior. On the one hand, consumers demand more and more CSR information from corporations. On the other hand, research indicates a considerable gap between consumers' apparent interest in CSR and the limited role of CSR in purchase behavior. This article attempts to shed light on this paradox by drawing on qualitative data from in-depth interviews. The findings show that the evaluation of CSR initiatives is a complex and hierarchically structured process, during which consumers distinguish between core, central, and peripheral factors. This article describes these factors in detail and explains the complexity of consumers' assessment of CSR. These insights then serve as a basis for discussing the theoretical and managerial implications of the research findings. To this end, the article contributes to a better understanding of the role of CSR in consumption decisions. |
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AbstractList | There is an unresolved paradox concerning the role of corporate social responsibility (CSR) in consumer behavior. On the one hand, consumers demand more and more CSR information from corporations. On the other hand, research indicates a considerable gap between consumers' apparent interest in CSR and the limited role of CSR in purchase behavior. This article attempts to shed light on this paradox by drawing on qualitative data from in-depth interviews. The findings show that the evaluation of CSR initiatives is a complex and hierarchically structured process, during which consumers distinguish between core, central, and peripheral factors. This article describes these factors in detail and explains the complexity of consumers' assessment of CSR. These insights then serve as a basis for discussing the theoretical and managerial implications of the research findings. To this end, the article contributes to a better understanding of the role of CSR in consumption decisions. There is an unresolved paradox concerning the role of corporate social responsibility (CSR) in consumer behavior. On the one hand, consumers demand more and more CSR information from corporations. On the other hand, research indicates a considerable gap between consumers' apparent interest in CSR and the limited role of CSR in purchase behavior. This article attempts to shed light on this paradox by drawing on qualitative data from in-depth interviews. The findings show that the evaluation of CSR initiatives is a complex and hierarchically structured process, during which consumers distinguish between core, central, and peripheral factors. This article describes these factors in detail and explains the complexity of consumers' assessment of CSR. These insights then serve as a basis for discussing the theoretical and managerial implications of the research findings. To this end, the article contributes to a better understanding of the role of CSR in consumption decisions. Adapted from the source document. There is an unresolved paradox concerning the role of corporate social responsibility (CSR) in consumer behavior. On the one hand, consumers demand more and more CSR information from corporations. On the other hand, research indicates a considerable gap between consumers' apparent interest in CSR and the limited role of CSR in purchase behavior. This article attempts to shed light on this paradox by drawing on qualitative data from in-depth interviews. The findings show that the evaluation of CSR initiatives is a complex and hierarchically structured process, during which consumers distinguish between core, central, and peripheral factors. This article describes these factors in detail and explains the complexity of consumers' assessment of CSR. These insights then serve as a basis for discussing the theoretical and managerial implications of the research findings. To this end, the article contributes to a better understanding of the role of CSR in consumption decisions.[PUBLICATION ABSTRACT] There is an unresolved paradox concerning the role of corporate social responsibility (CSR) in consumer behavior. On the one hand, consumers demand more and more CSR information from corporations. On the other hand, research indicates a considerable gap between consumers' apparent interest in CSR and the limited role of CSR in purchase behavior. This article attempts to shed light on this paradox by drawing on qualitative data from in-depth interviews. The findings show that the evaluation of CSR initiatives is a complex and hierarchically structured process, during which consumers distinguish between core, central, and peripheral factors. This article describes these factors in detail and explains the complexity of consumers' assessment of CSR. These insights then serve as a basis for discussing the theoretical and managerial implications of the research findings. To this end, the article contributes to a better understanding of the role of CSR in consumption decisions. Reprinted by permission of Springer |
Author | Gruber, Verena Schlegelmilch, Bodo B. Öberseder, Magdalena |
Author_xml | – sequence: 1 givenname: Magdalena surname: Öberseder fullname: Öberseder, Magdalena – sequence: 2 givenname: Bodo B. surname: Schlegelmilch fullname: Schlegelmilch, Bodo B. – sequence: 3 givenname: Verena surname: Gruber fullname: Gruber, Verena |
BackLink | http://econpapers.repec.org/article/kapjbuset/v_3a104_3ay_3a2011_3ai_3a4_3ap_3a449-460.htm$$DView record in RePEc |
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ContentType | Journal Article |
Copyright | 2011 Springer Springer Science+Business Media B.V. 2011 |
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References | Creswell (CR17) 2007 Ghauri, Gronhaug (CR26) 2002 Marin, Ruiz (CR31) 2007; 71 McCracken (CR32) 1988 Lichtenstein, Drumwright, Braig (CR29) 2004; 68 Pirsch, Gupta, Grau (CR37) 2007; 70 Mohr, Webb, Harris (CR36) 2001; 35 Bhattacharya, Sen (CR6) 2004; 47 Smith, Langford (CR43) 2009; 15 Sykes (CR47) 1990; 32 Bernhard (CR5) 1988 Snider, Paul, Martin (CR44) 2003; 48 CR3 Pomering, Dolnicar (CR38) 2009; 85 Brunk (CR13) 2010; 63 Auger, Devinney (CR1) 2007; 76 Geoffrey (CR25) 2001; 18 Maignan (CR30) 2001; 30 Bristol, Fern (CR10) 2003; 20 Brown, Dacin (CR12) 1997; 61 Brunk (CR14) 2010; 9 CR41 Sen, Bhattacharya, Korschun (CR40) 2006; 34 Dahlsrud (CR18) 2008; 15 McWilliams, Siegel, Wright (CR33) 2006; 23 Fischer (CR24) 1993; 20 Becker-Olsen, Cudmore, Hill (CR2) 2006; 59 Wooten, Reed Ii (CR50) 2000; 9 Godfrey, Hatch (CR28) 2007; 70 Bray, Johns, Kilburn (CR9) 2011; 98 Vlachos, Tsamakos, Vrechopoulos, Avramidis (CR49) 2009; 37 Carrigan, Attalla (CR15) 2001; 18 Devinney (CR19) 2009; 23 McWilliams, Siegel, Wright (CR34) 2006; 43 Spiggle (CR45) 1994; 21 Bower, Grau (CR8) 2009; 38 Devinney, Auger, Eckhardt (CR20) 2010 Biehal, Sheinin (CR7) 2007; 71 Strauss, Corbin (CR46) 1990 Glaser, Strauss (CR27) 1967 Van Marrewijk (CR48) 2003; 44 Ellen, Webb, Mohr (CR22) 2006; 34 Mohr, Webb (CR35) 2005; 39 Sen, Bhattacharya (CR39) 2001; 38 CR23 Bronn, Vrioni (CR11) 2001; 20 CR21 Belk, Devinney, Eckhardt (CR4) 2005; 8 Crane, Matten, Spence (CR16) 2008 Sinkovics, Penz, Ghauri (CR42) 2005; 8 PS Bronn (925_CR11) 2001; 20 I Maignan (925_CR30) 2001; 30 W Sykes (925_CR47) 1990; 32 JW Creswell (925_CR17) 2007 A Crane (925_CR16) 2008 925_CR3 AL Strauss (925_CR46) 1990 V Smith (925_CR43) 2009; 15 A Pomering (925_CR38) 2009; 85 DR Lichtenstein (925_CR29) 2004; 68 T Devinney (925_CR19) 2009; 23 T Bristol (925_CR10) 2003; 20 A McWilliams (925_CR33) 2006; 23 KL Becker-Olsen (925_CR2) 2006; 59 925_CR41 RR Sinkovics (925_CR42) 2005; 8 M Carrigan (925_CR15) 2001; 18 PC Godfrey (925_CR28) 2007; 70 BG Glaser (925_CR27) 1967 PN Ghauri (925_CR26) 2002 PS Ellen (925_CR22) 2006; 34 P Auger (925_CR1) 2007; 76 KH Brunk (925_CR13) 2010; 63 RJ Fischer (925_CR24) 1993; 20 M Marrewijk Van (925_CR48) 2003; 44 GJ Biehal (925_CR7) 2007; 71 PA Vlachos (925_CR49) 2009; 37 J Pirsch (925_CR37) 2007; 70 KH Brunk (925_CR14) 2010; 9 R Bernhard (925_CR5) 1988 AB Bower (925_CR8) 2009; 38 PL Geoffrey (925_CR25) 2001; 18 L Marin (925_CR31) 2007; 71 S Spiggle (925_CR45) 1994; 21 TJ Brown (925_CR12) 1997; 61 S Sen (925_CR39) 2001; 38 LA Mohr (925_CR35) 2005; 39 G McCracken (925_CR32) 1988 TM Devinney (925_CR20) 2010 J Bray (925_CR9) 2011; 98 RW Belk (925_CR4) 2005; 8 A McWilliams (925_CR34) 2006; 43 DB Wooten (925_CR50) 2000; 9 A Dahlsrud (925_CR18) 2008; 15 925_CR21 925_CR23 J Snider (925_CR44) 2003; 48 CB Bhattacharya (925_CR6) 2004; 47 LA Mohr (925_CR36) 2001; 35 S Sen (925_CR40) 2006; 34 |
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SubjectTerms | Brand loyalty Business and Management Business Ethics Communication Consumer behavior Consumer behaviour Consumer goods industries Consumer research Consumers Consumption Corporate responsibility Corporate social responsibility Corporations Education Ethical consumerism Ethics Evaluation Fair trade Management Marketing Philosophy Purchase intention Purchasing Qualitative analysis Qualitative research Quality of Life Research Social responsibility Social responsibility of business Stakeholders Urban areas Values |
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Title | "Why Don't Consumers Care About CSR?": A Qualitative Study Exploring the Role of CSR in Consumption Decisions |
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