Food Advertising on Television Before and After a National Unhealthy Food Marketing Regulation in Chile, 2016-2017

Food Advertising on Television Before and After a National Unhealthy Food Marketing Regulation in Chile, 2016-2017

To study changes in food advertising on television after Chile's food marketing restriction was implemented in June 2016. Food advertisements shown between 6 am and 12 am on the 4 primary broadcast and 4 cable channels with the largest Chilean youth audiences during 2 random weeks in April and...

Full description

Saved in:
Bibliographic Details
Published in:American journal of public health (1971) Vol. 110; no. 7; pp. e1 - 1059
Main Authors: Correa, Teresa, Reyes, Marcela, Taillie, Lindsey Smith, Corvalán, Camila, Dillman Carpentier, Francesca R
Format: Journal Article
Language:English
Published: United States American Public Health Association 01-07-2020
Subjects:
Advertising
Advertising restrictions
AJPH Open-Themed Research
Audiences
Beverages
Breakfast cereals
Broadcasting
Cereals
Channels
Children
Children & youth
Consumption
Descriptive labeling
Desserts
Energy
Fats
Food
Global Health
Health Law
Market strategy
Marketing
Media
Nutrition
Nutrition/Food
Other Child and Adolescent Health
Public health
Regulation
Sodium
Sugar
Television
Television advertising
Chile
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:To study changes in food advertising on television after Chile's food marketing restriction was implemented in June 2016. Food advertisements shown between 6 am and 12 am on the 4 primary broadcast and 4 cable channels with the largest Chilean youth audiences during 2 random weeks in April and May 2016 and 2017 were analyzed for product nutrition and child-directed marketing. The percentage of ads for foods high in energy, saturated fats, sugars, or sodium (HEFSS) decreased from 41.9% before the regulation to 14.8% after the regulation (  < .001). This decrease occurred in programs intended for children (from 49.7% to 12.7%;  < .001) as well as general audiences (from 38.5% to 15.7%;  < .001). The largest declines were seen for sodas, desserts, breakfast cereals and industrialized fruit- and vegetable-flavored drinks. Fewer HEFSS ads featured child-directed content (a decrease from 44.0% to 12.0%;  < .001), and the remaining child-directed HEFSS ads primarily aired on internationally owned cable channels. The significant postregulation decrease in the prevalence of HEFSS television ads suggests that children in Chile are now less exposed to unhealthy food advertising. However, television originating from national and international outlets should still be monitored for compliance. ( . Published online ahead of print May 21, 2020: e1-e6. doi:10.2105/AJPH.2020.305658).
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 23
T. Correa recruited and trained coders, managed data sampling and coding, conducted statistical analyses, and led the writing of the article. M. Reyes secured the television sample and contributed to codebook development and nutritional profiling. L. S. Taillie assisted with linkage between ads and nutritional profiling. C. Corvalán assisted with nutritional profiling, data entry, and general leadership. F. R. Dillman Carpentier contributed to codebook development, analysis, and writing and was responsible for the final article. All of the authors contributed to the study design, revisions of the article, and the writing of the article.
Peer Reviewed
CONTRIBUTORS
ISSN:0090-0036
1541-0048
DOI:10.2105/AJPH.2020.305658