Big bets, small wins? Entrepreneurial behavior and ROI

• Published in: International journal of wine business research Vol. 22; no. 3; pp. 238 - 250
• Main Authors: Gilinsky, Armand, Lopez, Raymond H, Santini, Cristina, Eyler, Robert
• Format: Journal Article
• Language: English
• Published: Patrington Emerald Group Publishing Limited 24-08-2010
• Subjects: Agricultural economics; Audited financial statements; Behavior; Brand loyalty; Capital expenditures; Capital investments; Case studies; Content analysis; Economic statistics; Economic theory; Entrepreneurialism; Entrepreneurs; Entrepreneurship; Financial performance; Innovations; Interviews; Investments; Leadership; Polls & surveys; Product differentiation; Product lines; Questionnaires; Return on investment; Startups; Studies; Winemaking; Wineries & vineyards; Northern California; United States > US; Entrepreneurialism; Return on investment; Winemaking; Financial performance; Investments
• ISSN: 1751-1062; 1751-1070
• DOI: 10.1108/17511061011075374

Purpose - Researchers into entrepreneurial strategy have overlooked the impact of small vs big investments on a venture's return on investment (ROI). The purpose of this paper is to investigate to what extent does entrepreneurial behavior impact initial investment size and the return on that investment?Design methodology approach - This investigation summarizes research into entrepreneurial leadership behavior and uses data from longitudinal case studies of four innovative start-up wine businesses in California, India, and Italy.Findings - Investment size and ROI appear to be related to entrepreneurial behavior.Practical implications - Lead entrepreneurs must develop both technical competence and social networking skills to achieve small wins, i.e. early if only modest ROI.Originality value - This paper develops a model consisting of several testable propositions to measure the impact of entrepreneurial behavior on ROI.