Factors influencing Near Field Communication (NFC) adoption: An extended TAM approach

• Published in: Journal of high technology management research Vol. 26; no. 1; pp. 45 - 57
• Main Author: Dutot, Vincent
• Format: Journal Article
• Language: English
• Published: Greenwich Elsevier Inc 2015; Elsevier Science Ltd
• Subjects: Near Field Communication; Perceptions; Security; Smartphones; Social influence; Studies; Success factors; Technology acceptance model; Technology adoption; Technology availability; Trust; France; Social influence; Technology acceptance model; Near Field Communication; Technology availability; Security; Trust
• ISSN: 1047-8310; 1879-1638
• DOI: 10.1016/j.hitech.2015.04.005

Smartphone technology has had a huge effect on our society. One of the most recent mobile technology is NFC and projections show a huge development in the next years. Thus, there is a need for more understanding about the key success factors for both academics and professionals. The current research looks at the main adoption factors of NFC in France and uses a TAM-extended approach. Based on a PLS-SEM analysis of 320 smartphone users, results show that on the one hand, trust, social influence and technology availability influence positively perceived usefulness. On the other hand, security issues influence perceived ease of use. The model explains more than 30% of the variance of adoption of NFC technology, showing a strong support for the extended TAM model proposed.