Segmenting consumers’ reasons for and against ethical consumption

Purpose – This paper aims to quantify the relative importance of reasons used to explain consumers’ selection and rejection of ethical products, accounting for differences in ethical orientations across consumers. Design/methodology/approach – Reviewing previous literature and drawing on in-depth in...

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Bibliographic Details

Published in:	European journal of marketing Vol. 48; no. 11/12; pp. 2237 - 2261
Main Authors:	F. Burke, Paul, Eckert, Christine, Davis, Stacey
Format:	Journal Article
Language:	English
Published:	Bradford Emerald Group Publishing Limited 04-11-2014
Subjects:	Cluster analysis Ethics Marketing Marketing strategy/methods Purchasing Studies Relative importance Green marketing Reason-based choice Segmentation Ethical consumption Best–worst scaling
Online Access:	Get full text
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