Market Access Advancements and Challenges in "Drug-Companion Diagnostic Test" Co-Development in Europe

The pharma ecosphere is witnessing a measured transformation from the one-size-fits-all or blockbuster model of drugs to more informed and tailored personalized treatments that facilitate higher safety and efficacy for a relevant sub-population. However, with several breakthroughs still in a nascent...

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Published in:	Journal of personalized medicine Vol. 5; no. 2; pp. 213 - 228
Main Authors:	Akhmetov, Ildar, Ramaswamy, Rakshambikai, Akhmetov, Illias, Thimmaraju, Phani Kishore
Format:	Journal Article Book Review
Language:	English
Published:	Switzerland MDPI AG 12-06-2015 MDPI
Subjects:	Precision medicine Review value addition cost-effectiveness market access Stratified medicine companion diagnostics
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Abstract	The pharma ecosphere is witnessing a measured transformation from the one-size-fits-all or blockbuster model of drugs to more informed and tailored personalized treatments that facilitate higher safety and efficacy for a relevant sub-population. However, with several breakthroughs still in a nascent stage, market access becomes a crucial factor for commercial success, especially when it comes to co-creating value for pertinent stakeholders. This article highlights diverse issues from stakeholder perspectives in Europe, specifically the ones which require immediate resolution. Furthermore, the article also discusses case studies articulating potential solutions for the issues discussed.
AbstractList	The pharma ecosphere is witnessing a measured transformation from the one-size-fits-all or blockbuster model of drugs to more informed and tailored personalized treatments that facilitate higher safety and efficacy for a relevant sub-population. However, with several breakthroughs still in a nascent stage, market access becomes a crucial factor for commercial success, especially when it comes to co-creating value for pertinent stakeholders. This article highlights diverse issues from stakeholder perspectives in Europe, specifically the ones which require immediate resolution. Furthermore, the article also discusses case studies articulating potential solutions for the issues discussed.
Author	Akhmetov, Illias Thimmaraju, Phani Kishore Akhmetov, Ildar Ramaswamy, Rakshambikai
AuthorAffiliation	1 Phamax Analytics Resources Pvt. Ltd. #19, KMJ Ascend 1st Cross, 17th C Main 5th Block, Koramangala Bangalore 560 095, India; E-Mails: ildar.akhmetov@phamax.ch (I.A.); raksha.svr@gmail.com (R.R.) 2 Unicorn, POB 91, Zhytomyr 10020, Ukraine; E-Mail: ia@unicorn-exp.com
AuthorAffiliation_xml	– name: 1 Phamax Analytics Resources Pvt. Ltd. #19, KMJ Ascend 1st Cross, 17th C Main 5th Block, Koramangala Bangalore 560 095, India; E-Mails: ildar.akhmetov@phamax.ch (I.A.); raksha.svr@gmail.com (R.R.) – name: 2 Unicorn, POB 91, Zhytomyr 10020, Ukraine; E-Mail: ia@unicorn-exp.com
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Title	Market Access Advancements and Challenges in "Drug-Companion Diagnostic Test" Co-Development in Europe
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