Fake Claims of Fake News: Political Misinformation, Warnings, and the Tainted Truth Effect

• Published in: Political behavior Vol. 43; no. 4; pp. 1433 - 1465
• Main Authors: Freeze, Melanie, Baumgartner, Mary, Bruno, Peter, Gunderson, Jacob R., Olin, Joshua, Ross, Morgan Quinn, Szafran, Justine
• Format: Journal Article
• Language: English
• Published: New York Springer US 01-12-2021; Springer Nature B.V
• Subjects: Cognition; Credibility; Fake news; False information; Forensic psychiatry; Information; Misinformation; News media; Original Paper; Political Science; Political Science and International Relations; Political Science and International Studies; Psychology; Sociology; Statsvetenskap; Tainted truth effect; Truth; Warnings; Misinformation; Fake news; Warnings; Tainted truth effect
• ISSN: 0190-9320; 1573-6687; 1573-6687
• DOI: 10.1007/s11109-020-09597-3

Fact-checking and warnings of misinformation are increasingly salient and prevalent components of modern news media and political communications. While many warnings about political misinformation are valid and enable people to reject misleading information, the quality and validity of misinformation warnings can vary widely. Replicating and extending research from the fields of social cognition and forensic psychology, we find evidence that valid retrospective warnings of misleading news can help individuals discard erroneous information, although the corrections are weak. However, when informative news is wrongly labeled as inaccurate, these false warnings reduce the news’ credibility. Invalid misinformation warnings taint the truth, lead individuals to discard authentic information, and impede political memory. As only a few studies on the tainted truth effect exist, our research helps to illuminate the less explored dark side of misinformation warnings. Our findings suggest general warnings of misinformation should be avoided as indiscriminate use can reduce the credibility of valid news sources and lead individuals to discard useful information.