Different Paths to the Same Result: Rational Choice, Political Psychology, and Impression Formation in Campaigns
This paper analyzes impression formation in political campaigns--how citizens assess a candidate's unobserved characteristics as a prelude to their vote decisions. This behavior is modeled using two approaches, one a psychology-based model in which voters behave as motivated tacticians, the oth...
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| Published in: | American journal of political science Vol. 42; no. 4; pp. 1061 - 1081 |
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| Main Author: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
Austin, Tex
University of Wisconsin Press
01-10-1998
University of Texas Press for Midwest Political Science Association, etc Blackwell Publishing Ltd |
| Subjects: | |
| Online Access: | Get full text |
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| Abstract | This paper analyzes impression formation in political campaigns--how citizens assess a candidate's unobserved characteristics as a prelude to their vote decisions. This behavior is modeled using two approaches, one a psychology-based model in which voters behave as motivated tacticians, the other a game-theoretic version where voters are sequentially rational. |
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| AbstractList | Analyzes voters' use of information, comparing rational analysis to reliance on psychological inferences when evaluating political candidates; US. This paper analyzes impression formation in political campaigns--how citizens assess a candidate's unobserved characteristics as a prelude to their vote decisions. This behavior is modeled using two approaches, one a psychology-based model in which voters behave as motivated tacticians, the other a game-theoretic version where voters are sequentially rational. |
| Author | Bianco, William T. |
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| Copyright | Copyright 1998 Board of Regents of the University of Wisconsin System Copyright University of Wisconsin Press Oct 1998 |
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| DOI | 10.2307/2991849 |
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| Snippet | This paper analyzes impression formation in political campaigns--how citizens assess a candidate's unobserved characteristics as a prelude to their vote... Analyzes voters' use of information, comparing rational analysis to reliance on psychological inferences when evaluating political candidates; US. |
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| StartPage | 1061 |
| SubjectTerms | Attitude formation Behavior modeling Campaigns Campaigns, Political Candidates Communication in politics Decision making Elections Electoral behaviour Electoral campaigning Games Government and politics Modeling Motivation POLITICAL CAMPAIGNS Political candidates Political psychology Political science Politicians Politics Psychology PSYCHOLOGY AND PSYCHIATRY Public opinion Rational choice theory Rational Decision THEORY BUILDING OR THEORETICAL APPROACH United States Voter behavior Voters VOTING Voting Behavior |
| Title | Different Paths to the Same Result: Rational Choice, Political Psychology, and Impression Formation in Campaigns |
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